onDemand: SDR Forecasting and Capacity Planning

What’s the number one reason SDR teams struggle? They don’t set proper goals. More often than not, leadership teams end up creating unattainable, unmeasurable, and unmanageable goals for their SDR function. That trickles down to the SDR manager, who attempts to build a team that can hit those lofty expectations… And that trickles down to.

What’s the number one reason SDR teams struggle?

They don’t set proper goals.

More often than not, leadership teams end up creating unattainable, unmeasurable, and unmanageable goals for their SDR function.

That trickles down to the SDR manager, who attempts to build a team that can hit those lofty expectations…

And that trickles down to the SDR, who ends up burning themselves out in the process.

Then, it’s ‘rinse and repeat’ with a new crop of reps.

Talk about a waste of resources.

In this on-demand event, demandDrive’s President and Co-Founder, Lindsay Frey, will cover the basics of SDR forecasting and capacity planning.

She’ll walk through everything you need to consider when setting up goals and KPIs for your SDR team. 

Whether you’re starting from scratch or have an existing structure in place, this event will teach you how to create sustainable sales development success.

Speakers

lindsay frey - demanddrive

Lindsay Frey

President & Co-Founder - demandDrive

aj alonzo profile

AJ Alonzo

Director of Marketing - demandDrive

What You’ll Learn

  1. How to align the goals you set with the outcomes you expect
  2. How to find the average production capacity for SDRs on your team
  3. How to use that capacity to set proper KPIs & goals
  4. The impact of setting proper and improper goals