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SDR & BDR Outsourcing

SDR <> Manager Alignment

| by Tad Bustin
5 questions with matt and craig

5 Questions with Matt & Craig

demandDrive’s own Matt Berman, Sr. SDR & Team Lead, and Craig Ferrara, Director of Client Operations, sit down with the UNSUBSCRIBE team to talk about alignment.

Matt and Craig show that there’s a lot to be gained from a well-aligned team – not just during a pandemic, but when things are “normal” as well. Teams that communicate regularly AND effectively are going to outperform those that don’t.

We dive into what it means to be a well-aligned team, how to get there (from both the SDR and Manager’s POV), and what the future is going to look like.

Turn insights into results

About the author

  • Man smiling, wearing a blue collared shirt and dark jacket against a light background.

    Tad Bustin

    Tad Bustin is the Chief Strategy Officer at demandDrive, where he leads the company’s strategic direction across client programs, partnerships, new service lines, and internal technology. Tad joined demandDrive in 2016 as an SDR, grounding him in the day-to-day realities of sales and marketing execution that still shape how we…

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