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SDR <> Manager Alignment

5 questions with matt and craig

5 Questions with Matt & Craig

demandDrive’s own Matt Berman, Sr. SDR & Team Lead, and Craig Ferrara, Director of Client Operations, sit down with the UNSUBSCRIBE team to talk about alignment.

Matt and Craig show that there’s a lot to be gained from a well-aligned team – not just during a pandemic, but when things are “normal” as well. Teams that communicate regularly AND effectively are going to outperform those that don’t.

We dive into what it means to be a well-aligned team, how to get there (from both the SDR and Manager’s POV), and what the future is going to look like.

Turn insights into results


About the author

  • Smiling person in a dark jacket against a blue background.

    Tad Bustin

    Tad Bustin is the General Manager of Sales Services at demandDrive, where he oversees the company’s outsourced sales development programs across sectors including cybersecurity, healthcare, and SaaS. Since joining demandDrive in 2016, Tad has progressed from Project Manager through Director and Senior Director of Client Success to his current leadership…