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Call or Email?

Call or Email?

18 Sales and Marketing Pros Weigh in on a Seemingly Simple Question

From a simple question to a collection of sales and marketing insight, this eBook is full of practical advice on how you should be starting your sales cadences. You’ll learn:

There’s no ‘right’ answer – you have to test everything.

Some general prospecting tips to help focus your efforts and align goals.

What some experts believe the future will hold – and how that impacts their answers.

"Professional quotes on leveraging LinkedIn for effective communication and improving response generation through testing."

Who is This For?

SDRs & Account Executives

Get inspired to shake up your processes and try out some new cadence openers, messaging, and channels.

Turn insights into results


About the author

  • Smiling person in a dark jacket against a blue background.

    Tad Bustin

    Tad Bustin is the General Manager of Sales Services at demandDrive, where he oversees the company’s outsourced sales development programs across sectors including cybersecurity, healthcare, and SaaS. Since joining demandDrive in 2016, Tad has progressed from Project Manager through Director and Senior Director of Client Success to his current leadership…