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Call or Email?

Call or Email?

18 Sales and Marketing Pros Weigh in on a Seemingly Simple Question

From a simple question to a collection of sales and marketing insight, this eBook is full of practical advice on how you should be starting your sales cadences. You’ll learn:

There’s no ‘right’ answer – you have to test everything.

Some general prospecting tips to help focus your efforts and align goals.

What some experts believe the future will hold – and how that impacts their answers.

"Professional quotes on leveraging LinkedIn for effective communication and improving response generation through testing."

Who is This For?

SDRs & Account Executives

Get inspired to shake up your processes and try out some new cadence openers, messaging, and channels.

Turn insights into results


About the author

  • Smiling person in a dark jacket against a blue background.

    Tad Bustin

    Tad Bustin is the Chief Strategy Officer at demandDrive, where he leads the company’s strategic direction across client programs, partnerships, new service lines, and internal technology. Tad joined demandDrive in 2016 as an SDR, grounding him in the day-to-day realities of sales and marketing execution that still shape how we…