demandDrive is a Studio Partner! See how we help revenue teams make GTM magic.

Explore the partnership

Account Tiering & Personalization

opt-in podcast

Opt In | Ep. 21

Stop us if you’ve heard this one before:

“Personalization is key! If you want to cut through the noise, your message has to be personalized…Also, I need you to get in at least 150 activities/day. Ok, go get ‘em!”

You might be thinking to yourself…

how in the world am I supposed to personalize 150 messages in a single day

Yes, personalization is important. And yes, it’s a necessity in this modern sales environment.

But not every single prospect on your list should get a personalized message.

AJ and Alex dive into how account tiering can help make your personalization process more efficient and less exhausting.

Opt In to exerting the most effort on the accounts that move the needle the most.

Personalization is key! If you want to cut through the noise, your message has to be personalized…Also, I need you to get in at least 150 activities/day. Ok, go get ‘em!

Turn insights into results


About the author

  • Man smiling, wearing a blue collared shirt and dark jacket against a light background.

    Tad Bustin

    Tad Bustin is the Chief Strategy Officer at demandDrive, where he leads the company’s strategic direction across client programs, partnerships, new service lines, and internal technology. Tad joined demandDrive in 2016 as an SDR, grounding him in the day-to-day realities of sales and marketing execution that still shape how we…