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Inbound vs. Outbound Strategies

| by Tad Bustin
ep 17 - inbound vs outbound

You’re listening to UNSUBSCRIBE! Today we talk with former CSM Stephen Keefe about how he effectively separates inbound and outbound activity.

A popular debate topic, inbound vs. outbound activity is one of the tougher things to manage for a new SDR. As an SDR you want to prioritize the activity that gets you a meeting – that’s inbound/outbound agnostic. Your manager/client wants you to touch all of the accounts they’ve delivered you (also channel agnostic). How can you strike that balance to be both effective AND efficient?

According to Stephen, it’s pretty circumstantial!

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About the author

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    Tad Bustin

    Tad Bustin is the Chief Strategy Officer at demandDrive, where he leads the company’s strategic direction across client programs, partnerships, new service lines, and internal technology. Tad joined demandDrive in 2016 as an SDR, grounding him in the day-to-day realities of sales and marketing execution that still shape how we…

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