Is Cold Calling Dead?

How Charlotte Lloyd, Sales Director at Investment Monitor, views cold calling in today’s sales environment and how to do it right.

Our Guest

Name: Charlotte Lloyd

What She Does: On top of leading sales for Investment Monitor, Charlotte co-hosts her own podcast (Simply Sales and Marketing) and helps sellers transform their cold calling & social selling strategies.

Company: Investment Monitor

How to Connect: Charlotte’s LinkedIn

Let’s start with an obvious (to us) statement: No, cold calling isn’t dead.

If you Google, “Is cold calling dead?” you’ll get a TON of hits:

Not the most positive grouping of questions. But while the public rhetoric on cold calling isn’t great, there’s a fairly large contingent of sales professionals that still heavily rely on cold calling to generate revenue.

One of those people is our guest today, Charlotte Lloyd.

She’s a heavy proponent and practitioner of cold calling and has been for a long time. The difference between Charlotte and the people who call for the death of cold calling lies in a few key traits: approach, mindset, and vision.

We tackle each of the above and more in our conversation with Charlotte. By the end, you’ll be excited to pick up the phone*

* Not guaranteed, but we’re pretty confident