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Taking Ownership of your Prospecting

opt-in podcast

Opt In | Ep. 1

Stop me if you’ve heard this one:

“My manager asked me to reach out your way…”

“My VP would love to get in touch with you about…”

SDRs often rely on the clout and authority of their superiors to open up a conversation. They think that without it, nobody would give them the time of day. After all, they’re just SDRs.

Bah humbug! You’re better off taking responsibility for your prospecting instead of leaning on your higher-ups. You end up hurting your own credibility and doing more harm than good.

Opt In to learn some tactics for self-confidence and prospecting preparation as an SDR!

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About the author

  • Smiling person in a dark jacket against a blue background.

    Tad Bustin

    Tad Bustin is the Chief Strategy Officer at demandDrive, where he leads the company’s strategic direction across client programs, partnerships, new service lines, and internal technology. Tad joined demandDrive in 2016 as an SDR, grounding him in the day-to-day realities of sales and marketing execution that still shape how we…