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Using Intent Data the Right Way

using intent data the right way

A well-fleshed out intent data program can drive more revenue and higher qualified leads and accounts than any other channel, but it isn’t always that simple. How is B2B intent data being used today? What are the challenges to using it? How do we get around them?

Join us as we discuss these topics with Becky Mendenhall, Senior Manager of Demand Generation at Cumulus Networks.

What You’ll Learn

  • Address the hype around intent data
  • Discuss the roadblocks keeping intent data from being used successfully
  • Discover the best ways to take advantage of intent data

Watch The Event Here:

FAQs

Is This Live? Nope! This is a pre-recorded event, so you can watch it anytime, anywhere.

Where Can I Send Follow-Up Questions? Feel free to get in touch with Becky or Jon or email our marketing team.

Can I Get Involved? You sure can! If you want to be a guest on a future event, let us know by emailing our marketing team.

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About the author

  • Smiling person in a dark jacket against a blue background.

    Tad Bustin

    Tad Bustin is the Chief Strategy Officer at demandDrive, where he leads the company’s strategic direction across client programs, partnerships, new service lines, and internal technology. Tad joined demandDrive in 2016 as an SDR, grounding him in the day-to-day realities of sales and marketing execution that still shape how we…