Driving High-Value Engagement with Account-Based Marketing (ABM)
November 18, 2024
| By Mary Fonvielle,
Account-Based Marketing (ABM) represents the perfect fusion of B2B sales and marketing, combining the strengths of both functions to create highly effective, targeted campaigns.
The seamless collaboration between these two revenue-generating teams is what makes ABM so impactful, which is why more and more companies are investing in it to drive business growth from high-value accounts.
We’ve used ABM strategies to drive serious results for clients with highly targeted audiences—combining laser-focused messaging wi