How to Pilot Account-Based Funnel Management at Your Company

Account-based marketing (ABM) + account-based sales development (ABSD) = account-based funnel management (ABFM)

Join Lindsay Frey, President, demandDrive, and Lora Kratchounova, Principal, Scratch Marketing + Media, for this discussion of what sales and marketing organizations must do to join forces and launch a true account-based approach that will maximize penetration of the accounts that matter most to their business.

What You’ll Learn

In this webinar, we will:

• Walk you through the best practices in creating an ABFM pilot and what pre-conceived notions you should throw out;
• Showcase the importance of sales and marketing alignment in the new ABFM world;
• Share key findings from our industry report and survey of over 100 marketing and sales professionals

Watch The Event Here:

FAQs

Is This Live? Nope! This is a pre-recorded event, so you can watch it anytime, anywhere.

Where Can I Send Follow-Up Questions? Feel free to get in touch with Lindsay or Lora on LinkedIn or email our marketing team.

Can I Get Involved? You sure can! If you want to be a guest on a future event, let us know by emailing our marketing team.