Building a Sales Program

demandDrive Surges into the Future of Integrated Sales and Marketing with New Brand Identity

September 16, 2024 | By Alex Ellison

demandDrive and Digital Impulse combine forces to become one fully integrated sales and marketing platform

Waltham, MA – September 16th, 2024 –

After acquiring Digital Impulse, a leading digital marketing agency, with support from Everlane Equity Partners, demandDrive is excited to announce the launch of their official rebrand. They are combining the amazing marketing work Digital Impulse does into demandDrive’s sales services, effective immediately.

This gives the platform, which is retaining the demandDrive name, the ability to deliver combined sales and marketing services that work together to provide solutions that combat the friction that traditionally exists between the two revenue generating departments.

After over a decade of working with clients to build successful sales teams, demandDrive has experienced the full impact that marketing can have on the ability to hit sales targets. By incorporating Digital Impulse’s capabilities, the entire organization can provide an unparalleled solution that combines sales, marketing, and technology services to help clients achieve growth goals on every level.

Digital Impulse, a leading digital marketing agency since 2011, is thrilled to now provide mid- and bottom-funnel lead generation solutions to help digital marketing clients actualize the full potential of their marketing efforts.

“Our rebrand is a reflection of where we’re headed as a company,” said Lindsay Frey, CEO of demandDrive. “We understand that in today’s market, the friction between sales and marketing can make the difference between growth and stagnation. Our goal is to eliminate the traditional silos and provide an integrated approach that helps our clients not just meet but exceed their growth goals.”

When you’re able to take two organizations like ours and align them toward a shared objective that helps customers across all revenue generation departments,” said Digital Impulse Founder & now demandDrive Chief Digital Officer Andrew Kolidas, “the variety of our expanded combined services allows us to always do what is best for a client, rather than what works for their agency.”

Rebrand Details

The forward-facing chevrons in the new logo evoke speed and growth as they draw the eye up and to the right. The upward-pointing triangle encapsulates the idea of scalability and our new platform-wide capabilities that enable our clients to scale up further than ever before.

The wordmark is simple, modern, and rounded, to symbolize the transparent and no-fluff relationships we strive to have with our clients as we integrate with their teams.

The color palette has evolved, incorporating a wider variety of colors to represent the increased variety of services and solutions we can now offer as a fully integrated sales & marketing agency.

The messaging has expanded to reflect a wider range of prospective clients as well, as demandDrive is now capable of handling enterprise-level sales & marketing clients just as easily as the startups and SMBs they had traditionally worked with.

About demandDrive

demandDrive is dedicated to delivering enterprise-quality sales & marketing services by providing clients with integrated solutions that take every part of the revenue generation process into account. This holistic strategy differentiates them from the majority of sales & marketing agencies who traditionally excel with only one side of the sales & marketing relationship.