If you’re like one of the millions of people that will tune in to Game of Thrones every Sunday, you know that winning isn’t easy and death comes quickly. It might be a stretch to say this is the case in the demand generation world, but there are a few strong parallels that can help you improve your lead generation results.
Tracking call activities (total calls made + emails sent) is often seen as the tried and true metric for evaluating SDR success, and I wouldn’t blame you for thinking, “if it ain’t broke don’t fix it”. The problem is that call activity is “broke” and needs some fixing. Let’s take a look under the hood and see what we can do!
In any professional situation, whether it be interviewing, cold calling, or working to persuade a prospect to adopt a new strategy, think about the answers you want. Take a hard look at the questions you ask most frequently and rework them in a way that will make your interviewers/prospects think. This requires some creativity, so have fun with it!
Continuing our topic of education and sales, we got in touch with former demandDrive intern and current Bentley student, Ryan Boudreau. We wanted to get his view point whether or not education determines success in sales, and while he wasn’t able to come into the office and record he did the next best thing: submit answers! Check them out here.