How Lead Generation Could Help You Win the Game of Thrones

How Lead Generation Could Help You Win the Game of Thrones

If you’re like one of the millions of people that will tune in to Game of Thrones every Sunday, you know that winning isn’t easy and death comes quickly. It might be a stretch to say this is the case in the demand generation world, but there are a few strong parallels that can help you improve your lead generation results.

Why Sales Opportunities are the Best Metric for Tracking SDR Success

Why Sales Opportunities are the Best Metric for Tracking SDR Success

Tracking call activities (total calls made + emails sent) is often seen as the tried and true metric for evaluating SDR success, and I wouldn’t blame you for thinking, “if it ain’t broke don’t fix it”. The problem is that call activity is “broke” and needs some fixing. Let’s take a look under the hood and see what we can do!

Ask and You Shall Receive

Ask and You Shall Receive

In any professional situation, whether it be interviewing, cold calling, or working to persuade a prospect to adopt a new strategy, think about the answers you want. Take a hard look at the questions you ask most frequently and rework them in a way that will make your interviewers/prospects think. This requires some creativity, so have fun with it!