Inbound and Outbound activities are both equally important to the success of an organization’s sales efforts. What isn’t equal is how the two should be measured - both from a goals standpoint and the level of activity put in by your reps. By looking at the two as separate means to a deal’s end, you can better manage and measure the success of your sales development teams.
Inbound leads can be a valuable source of revenue for your business - when handled correctly. Driving the right leads to your site and hitting them with the right message is key in converting those prospects in dollars. Having a strong strategic inbound team in place will ensure these leads get the proper care and attention.