Misleading Subject Lines

Opt In | Ep. 46

Here’s the deal: There are a lot of emails out there.

The “sea of bad prospecting” continues to grow every day.

What are you doing to stand out?

If the answer is “trick your prospects,” you’re wrong…and right?

Now, we’re not advocating for your to send out emails with subject lines like “your husband and my child.” Messages like that might score you an open and a quick read, but it will also demolish any trust or credibility that you or your brand might have with that prospect.

Trust us, open rates are a vanity metric that isn’t worth destroying your reputation over.

When we say “trick” a prospect, we mean personalizing the subject line for the prospect more than using it to sum up the nature of your email.

Get creative. Find out what your prospects are passionate about. Research their company and uncover goals or challenges. See if they’ve appeared on a podcast or webinar and grab a quote!

Novelty, continuity, and relevance are your friend.

Want an example? Below are some actual subject lines that our director of marketing received, opened, and responded to:

You need to grab their attention with relevant information – otherwise, your message will drown in the sea of bad prospecting.

Opt in to build a structure around creating catchy – not tricky – subject lines.