How to Build Market Reputation and Drive Sales

Digital Brand Authority

We’ve heard it time and again – buyers are now in the driver’s seat of the sales process. They have the power to choose when to engage with vendors – typically 50-60% into the sales funnel. We also know that B2B buyers start their journey online – using search, video, social channels and forums to educate themselves on how to change and adapt to a dynamic marketplace. So in order to engage this empowered buyer, B2B tech companies need a new approach to marketing and sales – the Digital Authority approach.

In this webinar, Lora Kratchounova (principal, Scratch Marketing + Media), an integrated B2B technology marketing firm, and Lindsay Frey (co-founder, dD), will introduce the new Digital Authority framework and will walk webinar attendees through:

• The new buyers’ funnel – Digital Authority and Sales Realms explained

• The roadmap for measuring and improving Digital Authority and Sales

• Practical examples of Digital Authority gap analysis

• Actionable ways to integrating Digital Authority and Sales for maximum growth impact – today and tomorrow